In her invitation letter to Annual Conference members, Bishop Elaine Stanovsky wrote:
“The theme for annual conference for the next four years will be “Do This and You Will Live!” taken from Luke 10:26-28. Jesus’ instructions are a rich lesson, “...You must love the Lord your God with all your heart, with all your being, with all your strength, and with all your mind, and love your neighbor as yourself.”
In this short exchange with a legal expert, Jesus explains the why of our faith, and the mission of the church. The reason Jesus came, the reason we follow and love is so that we can live a truly abundant life."
The logo for Annual Conference 2017 is built around these words of Jesus from Luke’s Gospel (10:26-28), where he defines a fully engaged love of God and neighbor as the key to abundant life. Jesus prioritizes this summation of the law in a way that suggests that we cannot accomplish the love of one without the other. The colored quadrants are intended to symbolize the four demands of the Shema, to love God with all of our heart, being, strength, and mind.
Our logo also incorporates a visual element from Dorotheus of Gaza, a 6th century Christian monk and abbot. Dorotheus asked people to “imagine that the world is a circle, that God is the center, and that the radii (like spokes on a wheel) are the different ways human beings live.” As we move closer to God, we also move closer to others who live, walk and think differently. As we intentionally move closer to these, our neighbors, we also move closer to God. The arrows on the circle are intended to represent people on the journey oriented toward God and ultimately heading toward one another as well.
Jesse Love, Graphic Designer & Print Manager for the Pacific Northwest Conference, served as our primary designer working to incorporate these ideas into a coherent and flexible visual image.